Pablo Carrión Pedraza

I lead CRO programs.Then data replaces debate.

Marketing Manager · Web, CRO & Experimentation

I work with marketing teams to lead the data infrastructure, testing systems, and stakeholder trustthat move organizations from opinion-based to evidence-based decisions.

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40% More engagement conversions from one structured A/B test
10–30% Average conversion lift on pages changed after CRO analysis
25–35 Tests a year in an experimentation program built from zero

How I Work

Build the foundation first

Reliable behavioral data before any test is run. If the measurement is not trustworthy, the results are not either.

Design experiments that answer real questions

Every experiment starts with a hypothesis tied to a business outcome, sized for statistical validity, and directed through a cross-functional team.

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Connect behavior to revenue

The goal is never a metric movement. It is a business decision the data can defend.

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Let’s talk about what evidence-based decisions look like on your team.

Available for Marketing Manager roles in Web, CRO & Experimentation.

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